This project seeks to examine the socio-economic and cultural impact of the 2024 Detty December in Lagos in view of a more organised Lagos heritage-focused Detty December. The objectives of the project are as follows:
To analyse the economic impact of the 2024 Detty December including revenue generation, immigration and spending patterns across various hospitality channels.
To evaluate the existing planning and coordination efforts among key stakeholders – government, private organisations and individuals then propose a more effective and well-coordinated structure that accommodates various stakeholders.
To highlight and analyse how Lagos’s cultural heritage through its history, cuisine, festivals, and storytelling tradition can be represented in future Detty December experience.
To recommend to Lagos State Government, strategies that can increase economic gains while showcasing Lagos heritage.